SOUTHWORKS Returns to IBC 2025 with AI Showcase for Media & Entertainment

Thursday, 11 September 2025 12:00 AM

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Find it, Craft it, Tell it - Your story made smarter by AI.

LONDON, UK / September 11, 2025 / SOUTHWORKS will be participating as an exhibitor at IBC 2025, taking place 12-15 September at the RAI Amsterdam. Visitors can find SOUTHWORKS in Hall 14, Booth A67, where the company will debut its new AI Showcase, designed specifically for media and entertainment businesses.

Centred around the theme "Find it. Craft it. Tell it. - Your Story Made Smarter by AI," the showcase presents a suite of solutions to help publishers, creators, and producers work faster, create smarter, and tell better stories with the power of AI.

"AI isn't just a tool anymore-it's a multiplier. It takes the grind out of repetitive work and supercharges human creativity, letting the media industry move faster and think bigger," said Johnny Halife, CTO at SOUTHWORKS. "At IBC 2025, we'll be showing real-world applications that solve today's toughest production challenges while unlocking entirely new ways to work."

SOUTHWORKS AI Showcase Highlights

• Find it - AI solutions to surface the moments that matter. From highlights detection to scene, face, and object recognition, to metadata generation and deep content insights-teams can move faster from raw footage to usable content.
• Craft it - Smarter editing without sacrificing creativity. See how AI automates repetitive production work, from cropping and formatting to generating video clips with automated voiceovers and lifelike avatars.
• Tell it - Tools to expand reach and engagement. AI-driven captioning, translation, and personalization enable content owners to scale distribution, connect with wider audiences, and tell stories that resonate across platforms.

Solution Experiences on Display

Attendees at Booth A67 can experience:

• AI-Powered Video Storytelling with VoiceOver and Avatars - Transform scripts into dynamic video clips using RAG-based scene selection, AI avatars, and automated narration.
• Smart Video Metadata Enrichment & Search - Upload MP4s and explore AI-generated metadata, captions, and natural-language search across content libraries.
• AI-Driven Live Sports Events Detection - Extract, monetize, and engage fans with real-time event detection, highlight creation, and interactive viewing.
• Smart Video Cropping with AI - Automatically adapt video formats with intelligent framing that keeps every shot optimized across devices and platforms.
• AI Reel Maker - Accelerate content creation with AI-powered tools for script generation, archive search, synthetic voiceovers, avatars, and automated editing. Creating powerful, multi-format videos delivered in minutes-streamlining workflows and boosting productivity.

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About SOUTHWORKS
SOUTHWORKS is the home of Development on Demand, the new model for software engineering that's helping companies across industries move faster, innovate smarter, and scale with confidence. With proven expertise in AI, cloud, and scalable software solutions, SOUTHWORKS partners with leading organizations to build the right solutions-right when they're needed.