SOUTHWORKS Brand Assets

A visual guide to using our basic branding elements

Brand Guidelines

SOUTHWORKS Brand Guidelines

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20th Anniversary

southworks 20th anniversary primary logo

Primary Logo

To be used in the majority of cases
Download PNGDownload SVG
southworks 20th anniversary dark green secondary logo

Secondary Logo

Monochrome, to be used on full and multi colour backgrounds
Download PNGDownload SVG
southworks 20th anniversary white secondary logo

Secondary Logo

Reverse-out, to be used on full and multi colour backgrounds
Download PNGDownload SVG

Logos

southworks primary logo

Primary Logo

To be used in the majority of cases
Download PNGDownload SVG
southworks dark green secondary logo

Secondary Logo

Monochrome, to be used on full and multi colour backgrounds
Download PNGDownload SVG
southworks white secondary logo

Secondary Logo

Reverse-out, to be used on full and multi colour backgrounds
Download PNGDownload SVG

Logo + Tagline

southworks 20th anniversary primary logo

Primary Logo

To be used in the majority of cases
Download PNGDownload SVG
southworks 20th anniversary dark green secondary logo

Secondary Logo

Monochrome, to be used on full and multi colour backgrounds
Download PNGDownload SVG
southworks 20th anniversary white secondary logo

Secondary Logo

Reverse-out, to be used on full and multi colour backgrounds
Download PNGDownload SVG

20th Anniversary

southworks 20th anniversary primary logo

Primary Logo

To be used in the majority of cases
Download PNGDownload SVG
southworks 20th anniversary dark green secondary logo

Secondary Logo

Monochrome, to be used on full and multi colour backgrounds
Download PNGDownload SVG
southworks 20th anniversary white secondary logo

Secondary Logo

Reverse-out, to be used on full and multi colour backgrounds
Download PNGDownload SVG

Colors

Primary Colors

Orange
RGB: 252 76 2
CMYK: 0 85 100 0
HEX: #FC4C02
Deep Green
RGB: 19 50 43
CMYK: 84 55 70 63
HEX: #13322B
Light Green
RGB: 128 224 167
CMYK: 47 0 47 0
HEX: #80E0A7
White
RGB: 255 255 255
CMYK: 0 0 0 0
HEX: #FFFFFF

Secondary Colors

Light Grey
RGB: 246 248 252
CMYK: 2 1 0 0
HEX: #f6f8fc
Light Blue
RGB: 106 210 210
CMYK: 53 0 22 0
HEX: #6ad2d2
Yellow
RGB: 249 208 38
CMYK: 3 16 94 0
HEX: #f9d026
Orange Red
RGB: 255 52 0
CMYK: 0 91 100 0
HEX: #ff3400
Orange 30% Opacity
RGB: 252 76 2
CMYK: 0 85 100 0
HEX: #FC4C02
Light Green 30% Opacity
RGB: 128 224 167
CMYK: 47 0 47 0
HEX: #80E0A7
Light Blue 30% Opacity
RGB: 106 210 210
CMYK: 53 0 22 0
HEX: #6ad2d2
Yellow 30% Opacity
RGB: 249 208 38
CMYK: 3 16 94 0
HEX: #f9d026

Neutral Colors

Neutral 800
#0B0A33
Neutral 700
#3E395F
Neutral 600
#7A7D9C
Neutral 500
#B1B3CB
Neutral 400
#D9DBE9
Neutral 300
#EFF0F6
Neutral 200
#F3F5FF
Neutral 100
#FFFFFF

Gradients

Linear Orange Gradient
RGB: 250 175 37
         252 76 2
          255 52 0
CMYK: 1 35 96 0
             0 85 100 0
             0 91 100 0
HEX: #faaf25
         #fc4c02
         #ff3400
Linear Light Green Gradient
RGB: 255 255 255
         128 224 167
          255 255 255
CMYK: 0 0 0 0
             47 0 47 0
             0 0 0 0
HEX: #FFFFFF
         #80E0A7
         #FFFFFF
Linear Light green + Orange Gradient
RGB: 255 255 255
         128 224 167
          252 76 2
CMYK: 0 0 0 0
             47 0 47 0
             0 85 100 0
HEX: #FFFFFF
         #80E0A7
         #fc4c02

Typography

Rich Text

Heading H1 - Aa Bb Cc Dd

Heading 1 - 58px/1.276em

Heading H2 - Aa Bb Cc Dd

Heading 2 - 40px/1.400em

Heading H3 - Aa Bb Cc Dd

Heading 3 - 28px/1.500em

Heading H4 - Aa Bb Cc Dd

Heading 4 - 22px/1.455em
Heading H5 - Aa Bb Cc Dd
Heading 5 - 18px/1.333em
Heading H6 - Aa Bb Cc Dd
Heading 6 - 16px/1.375em

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus.

Paragraph Small - 15px/1.800em

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Paragraph Default - 18px/1.667em

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Paragraph Large - 24px/1.583em

Bold - Lorem ipsum dolor sit amet

Bold Text

Italic - Lorem ipsum dolor sit amet

Italic Text
“Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat commodo sed egestas.”
Block Quote
  • Lorem ipsum dolor sit amet, consectetur adipiscing elit.
  • Lorem ipsum dolor sit amet, consectetur.
  • Lorem ipsum dolor sit amet, consectetur adipiscing.
Bullet List
  1. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
  2. Lorem ipsum dolor sit amet, consectetur.
  3. Lorem ipsum dolor sit amet, consectetur adipiscing.
Numbered List
Odio facilisis mauris sit amet massa vitae tortor.
Figure and Figure Caption

Icons

Buttons

Small
Button Primary - Small
Default
Button Primary - Default
Large
Button Primary - Large
Small
Button Secondary - Small
Default
Button Secondary - Default
Large
Button Secondary - Large