Building Smarter Media Workflows

The media and broadcasting world is moving faster than ever — and with it, the rules are being rewritten. Production cycles are shrinking. Audiences are demanding personalized, on-demand experiences. Revenue models are shifting under the surface. One thing’s certain: the technology backbone of media is being rebuilt in real time.

At SOUTHWORKS, we’re right there in the mix with broadcasters, studios, streamers, and publishers who are pushing boundaries now — not years from now. From smart automation to data-rich content pipelines, we’re not just adapting to the future. We’re helping build it.

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Emerging Tech in Action: From Concept to Reel in Minutes

Forget the hype. We’re here to build what works — fast, secure, and at scale.

This year at IBC, we’re unveiling something special: AI Reel Maker — From Idea to Video in Minutes.

Think of it as your creative copilot. Start with a simple idea, and it transforms it into polished promo reels, highlight clips, news summaries, or social-ready ads in record time. With advanced multimodal AI tools, it can:

• Generate narratives and structure scripts into video segments
• Search, find, and select clips from your archive
• Produce short clips and images with generative AI
• Write and synthesize natural voiceovers
• Create human-like avatar segments
• Clip, stitch, and adapt aspect ratios for any platform

The result? Professional, engaging videos in minutes — not days. That means scaling storytelling at the speed of creativity.

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Supporting Decentralized Media at Scale

Content is everywhere — across platforms, devices, and formats. Decentralized workflows are now the norm, and media teams need systems that are flexible, integrated, and lightning-fast.

That’s where we come in. We help the people behind today’s media build platforms that can follow the audience wherever they go. Increasingly, that means using AI not just to eliminate repetitive tasks, but to amplify creativity. With tools like the AI Reel Maker, editors and publishers can create more, create smarter, and create faster — without compromising on quality or originality.

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Business Models Are Evolving. Tech Needs to Keep Up.

Advertising revenues are shifting. Direct-to-consumer is exploding. New models — FAST, micro-subscriptions, platform partnerships — are constantly emerging. And the systems behind them need to be just as adaptable.

We help companies experiment quickly, evolve with confidence, and stay resilient. Whether it’s decoupling legacy systems to unlock new monetization layers, or integrating third-party tools for ad-insertion, geo-targeting, or dynamic pricing — the goal is the same: moving from rigid to flexible without losing control of what matters.

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See It For Yourself at IBC 2025

If you’re heading to IBC, come check out how we’re helping media companies build smarter with AI. At our AI Showcase, you’ll see the AI Reel Maker in action — and how we’re taking media teams from raw footage to real insight, from siloed systems to unified workflows.

👉 Find it. Craft it. Tell it. — Your story, made smarter by AI.

📍 Hall 14, Booth A67 | 📅 12–15 September | 🌎 RAI Amsterdam

Cut through the noise of massive media libraries. Surface the moments that matter. Transform text into fully produced videos with voiceovers and lifelike avatars. Automate captioning, translation, and personalization at scale.

SOUTHWORKS. Fast by Nature. Smart by Design. This is where the future of media takes shape — and you don’t want to miss it.

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