The importance of data in the business world is growing, and anyone who’s paying attention recognizes its value for observing trends, making decisions, and measuring success. Data helps us motivate our staff, steer our ship in the right direction and show our clients how we’re doing. That’s exactly why we place a lot of focus on making SOUTHWORKS a data-driven organization.
When we say this, you might be wondering: what does this mean in practice? There are three main ways we use data to maximize our success:
- Measuring our performance with data analytics
- Data-driven decision making to manage our daily activities and achieve long-term growth
- Using data to drive the success of individual projects
In the journey of achieving our company’s broader goals, we slice them up into smaller, narrower goals that contribute to the overall direction we’re aiming towards (we discussed this approach in a previous article). With enough data, we can measure the performance of individuals and teams against these more detailed goal “slices”. Keeping everyone focused on the right things as individuals has helped SOUTHWORKS grow and mature over the past two years.
Transparency is a big part of all we do – we believe it’s important that the folks who give their time and energy to help our company succeed know how we’re performing, how their efforts are contributing to that, what kind of decisions our leadership is making, and why. One of our key values is “prove it”, and data is a great way for our people to see their achievements for themselves and demonstrate them to others, both in the organization and beyond. Having access to information on our team performance, monthly goals and financials, and our growth dashboard means everyone here can truly see their contribution and feel part of something bigger.
In addition, if someone finds a better way of doing things, we have the data to prove that it actually does work better – we’re building a story over time that can be backed by data. This is powerful, because whether or not everyone agrees with our leadership’s decisions, the data allows us to clearly demonstrate that what we’re doing is working.
What are your views on transparency? Does your organization share data internally – and if so, how much, what type, and what results have you observed?
If you want to learn more about how we work and working for SOUTHWORKS check out our careers page.