“Make Everything Right™” is a promise, a commitment, to having high standards and doing things well in a world where others often cut corners.
In a world where so many things go wrong, you can count on us to make it better, and right, and good (sense of relief in a world of chaos).
Build it correctly — do itthe right way and make sure it works. It implies taking initiative, being proactive, having high standards, delivering excellent quality, building it the right way from the start. No shortcuts. No missing pieces. No cutting corners.
“There’s no room for error on this, so pay close attention because we have to make everything right.”
If something isn’t absolutely right, then do whatever is necessary to correct it. It implies a high level of commitment to customer satisfaction, personal responsibility, integrity, etc.
“If you aren’t 100% happy with the results, just let us know — and we’ll do whatever it takes to make everything right.”
Others may have treated you wrong before, but we’re here to make everything right (i.e., make it all better, take care of you, treat you well, always do right by you).
Anyone who promises to Make Everything Right™ is someone who will treat you right.