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Reimagining Media and Content Creation with AI: SOUTHWORKS Highlights from NAB Show 2025
From transforming scripts into avatar-narrated videos to smart cropping across formats and smart metadata search, SOUTHWORKS' debut at NAB Show 2025 was packed with real-world innovation. Here’s what made our AI Showcase a must-see for content creators, media teams, and industry innovators alike.
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Don’t take our word for it.
See what our clients say
Brian Shoemaker
“SOUTHWORKS took the time to really understand what we wanted to do. They asked a lot of questions, and, born from their previous experience, were able to quickly pull out what our requirements were... Many of our competitors have struggled in the past 12 months. Life Time has been able to retain a greater share of our members — even when clubs were closed — thanks to this alternative content channel”.
Josh Johnson
“We needed a trusted partner to help us move an entire corporate video platform with training videos, leadership announcements, and more, from one system to another while maintaining and preserving the information that goes with it”.
Halee Mason
“They did a really fantastic job of understanding our needs and being responsive to fixing technical issues. Everyone was connected and had a pulse on the project’s progress... [they] went above and beyond on certain features that really show they understand the space we’re in, adding in little features to make it a better user experience and just going that extra step to make it a more polished product”.
Sam Orton-Jay
“SOUTHWORKS is a first-class development company to whom people turn to for their most complex, high-profile projects. We are delighted to partner with them to accelerate a rapidly growing list of V-Nova LCEVC deployments. SOUTHWORKS is a valuable partner in our integrator network as we look to bring the power of V-Nova LCEVC to industries globally”.
Paulo Ignacio Paillacar
"With SOUTHWORKS we achieved better project structures, which enabled enhanced CICD workflows. We adopted some of the industry's best practices and defined a data pipeline gold standard that has operated as a model for the rest of the pipelines. Also, we made an important step towards an optimal DevOps culture and its subsequential benefits".
Alberto Laudadio
“SOUTHWORKS has been an exceptional partner in understanding the opportunities in our data platform and helping us implement relevant enhancements, which enabled us to improve time to market indicators for our advanced analytics projects, accelerating our digital transformation. We appreciate their contributions and highly recommend their services to optimize data operations”.
Henry O’Connell
“Because of the work and efforts of SOUTHWORKS, we were able to make our product commercially available to the network of customers that Microsoft has within the Microsoft Teams for Healthcare platform. SOUTHWORKS made this commercial ready. So not only did we have a solution, we had one that allowed customers to access, utilize and then reward Canary Speech appropriately for the services we were providing”.
Henry O’Connell
“SOUTHWORKS executed effectively against
the plan and schedule that we had. They met that flawlessly. They communicated with our scientists, engineers and c-suite. Their response has been as if they were working within our own facilities”.
Brian Shoemaker
“SOUTHWORKS took the time to really understand what we wanted to do. They asked a lot of questions, and, born from their previous experience, were able to quickly pull out what our requirements were... Many of our competitors have struggled in the past 12 months. Life Time has been able to retain a greater share of our members — even when clubs were closed — thanks to this alternative content channel”.
Josh Johnson
“We needed a trusted partner to help us move an entire corporate video platform with training videos, leadership announcements, and more, from one system to another while maintaining and preserving the information that goes with it”.
Halee Mason
“They did a really fantastic job of understanding our needs and being responsive to fixing technical issues. Everyone was connected and had a pulse on the project’s progress... [they] went above and beyond on certain features that really show they understand the space we’re in, adding in little features to make it a better user experience and just going that extra step to make it a more polished product”.
Sam Orton-Jay
“SOUTHWORKS is a first-class development company to whom people turn to for their most complex, high-profile projects. We are delighted to partner with them to accelerate a rapidly growing list of V-Nova LCEVC deployments. SOUTHWORKS is a valuable partner in our integrator network as we look to bring the power of V-Nova LCEVC to industries globally”.
Paulo Ignacio Paillacar
"With SOUTHWORKS we achieved better project structures, which enabled enhanced CICD workflows. We adopted some of the industry's best practices and defined a data pipeline gold standard that has operated as a model for the rest of the pipelines. Also, we made an important step towards an optimal DevOps culture and its subsequential benefits".
Henry O’Connell
“Because of the work and efforts of SOUTHWORKS, we were able to make our product commercially available to the network of customers that Microsoft has within the Microsoft Teams for Healthcare platform. SOUTHWORKS made this commercial ready. So not only did we have a solution, we had one that allowed customers to access, utilize and then reward Canary Speech appropriately for the services we were providing”.
Brian Shoemaker
“SOUTHWORKS took the time to really understand what we wanted to do. They asked a lot of questions, and, born from their previous experience, were able to quickly pull out what our requirements were... Many of our competitors have struggled in the past 12 months. Life Time has been able to retain a greater share of our members — even when clubs were closed — thanks to this alternative content channel.”
Josh Johnson
“We needed a trusted partner to help us move an entire corporate video platform with training videos, leadership announcements, and more, from one system to another while maintaining and preserving the information that goes with it.”
Halee Mason
“They did a really fantastic job of understanding our needs and being responsive to fixing technical issues. Everyone was connected and had a pulse on the project’s progress... [they] went above and beyond on certain features that really show they understand the space we’re in, adding in little features to make it a better user experience and just going that extra step to make it a more polished product.”
Sam Orton-Jay
“SOUTHWORKS is a first-class development company to whom people turn to for their most complex, high-profile projects. We are delighted to partner with them to accelerate a rapidly growing list of V-Nova LCEVC deployments. SOUTHWORKS is a valuable partner in our integrator network as we look to bring the power of V-Nova LCEVC to industries globally.”
Alberto Laudadio
“SOUTHWORKS has been an exceptional partner in understanding the opportunities in our data platform and helping us implement relevant enhancements, which enabled us to improve time to market indicators for our advanced analytics projects, accelerating our digital transformation. We appreciate their contributions and highly recommend their services to optimize data operations”.
Paulo Ignacio Paillacar
"With SOUTHWORKS we achieved better project structures, which enabled enhanced CICD workflows. We adopted some of the industry's best practices and defined a data pipeline gold standard that has operated as a model for the rest of the pipelines. Also, we made an important step towards an optimal DevOps culture and its subsequential benefits".
Henry O’Connell
"Because of the work and efforts of SOUTHWORKS, we were able to make our product commercially available to the network of customers that Microsoft has within the Microsoft Teams for Healthcare platform. SOUTHWORKS made this commercial ready. So not only did we have a solution, we had one that allowed customers to access, utilize and then reward Canary Speech appropriately for the services we were providing”.
Henry O’Connell
“SOUTHWORKS executed effectively against
the plan and schedule that we had. They met that flawlessly. They communicated with
our scientists, engineers and c-suite. Their response has been as if they were working within our own facilities”.
Brian Shoemaker
“SOUTHWORKS took the time to really understand what we wanted to do. They asked a lot of questions, and, born from their previous experience, were able to quickly pull out what our requirements were... Many of our competitors have struggled in the past 12 months. Life Time has been able to retain a greater share of our members — even when clubs were closed — thanks to this alternative content channel.”
Josh Johnson
“We needed a trusted partner to help us move an entire corporate video platform with training videos, leadership announcements, and more, from one system to another while maintaining and preserving the information that goes with it.”
Halee Mason
“They did a really fantastic job of understanding our needs and being responsive to fixing technical issues. Everyone was connected and had a pulse on the project’s progress... [they] went above and beyond on certain features that really show they understand the space we’re in, adding in little features to make it a better user experience and just going that extra step to make it a more polished product.”
Sam Orton-Jay
“SOUTHWORKS is a first-class development company to whom people turn to for their most complex, high-profile projects. We are delighted to partner with them to accelerate a rapidly growing list of V-Nova LCEVC deployments. SOUTHWORKS is a valuable partner in our integrator network as we look to bring the power of V-Nova LCEVC to industries globally.”
Alberto Laudadio
“SOUTHWORKS has been an exceptional partner in understanding the opportunities in our data platform and helping us implement relevant enhancements, which enabled us to improve time to market indicators for our advanced analytics projects, accelerating our digital transformation. We appreciate their contributions and highly recommend their services to optimize data operations”.
Paulo Ignacio Paillacar
"With SOUTHWORKS we achieved better project structures, which enabled enhanced CICD workflows. We adopted some of the industry's best practices and defined a data pipeline gold standard that has operated as a model for the rest of the pipelines. Also, we made an important step towards an optimal DevOps culture and its subsequential benefits".
Henry O’Connell
"Because of the work and efforts of SOUTHWORKS, we were able to make our product commercially available to the network of customers that Microsoft has within the Microsoft Teams for Healthcare platform. SOUTHWORKS made this commercial ready. So not only did we have a solution, we had one that allowed customers to access, utilize and then reward Canary Speech appropriately for the services we were providing”.
Henry O’Connell
“SOUTHWORKS executed effectively against
the plan and schedule that we had. They met that flawlessly. They communicated with
our scientists, engineers and c-suite. Their response has been as if they were working within our own facilities”.
Brian Shoemaker
“SOUTHWORKS took the time to really understand what we wanted to do. They asked a lot of questions, and, born from their previous experience, were able to quickly pull out what our requirements were... Many of our competitors have struggled in the past 12 months. Life Time has been able to retain a greater share of our members — even when clubs were closed — thanks to this alternative content channel.”