Retail giant shrinks promo deployment time from weeks to hours

New retail promotion engine for tailored customer rewards created super-speed

Global
Consumer
Application modernization

Picture this … you’re a 24/7 convenience store chain with over 67,000 stores worldwide.

You’ve pioneered this industry, being the first to offer gas, coffee, and ATM access. With iconic offerings, you’ve built a large and loyal fanbase.

But, rewarding your fans for their loyalty has become a real challenge.

All your internal groups calculate and apply promotions differently. When you want to create a new promo, you’re forced to do it through the third-party vendor of that specific internal group. It’s incredibly inefficient — and it can take weeks to get a new reward ready for deployment.

So, you turn to SOUTHWORKS.

We work with you to create a promo engine that gives teams the ability to create the rewards themselves and deploy in a few hours instead of weeks. Each in-house team can tailor coupons to suit their situation using rules, instead of being limited to promotions supported by external vendors.

Now, you and your customers have access to even more promo possibilities.

Your teams are already using the new promo engine a lot — and love how easy it is to create rewards and send them out via the cloud. Not only that, but we continue to work by your side to see the project through to completion. That’s what happens when you Make Everything Right™.