SOUTHWORKS Brand Assets

A visual guide to using our basic branding elements

Colors

Primary Colors

Orange
RGB: 252 76 2
CMYK: 0 73 98 0
HEX: #FC4C02

Secondary Colors

Deep Green
RGB: 19 50 43
CMYK: 93 33 68 85
HEX: #13322B
Light Green
RGB: 128 244 167
CMYK: 41 0 36 0
HEX: #80E0A7
Light Grey
RGB: 242 242 242
CMYK: 6 4 5 0
HEX: #F2F2F2
White
RGB: 255 255 255
CMYK: 0000
HEX: #FFFFFF

Neutral Colors

Neutral 800
#0B0A33
Neutral 700
#3E395F
Neutral 600
#7A7D9C
Neutral 500
#B1B3CB
Neutral 400
#D9DBE9
Neutral 300
#EFF0F6
Neutral 200
#F3F5FF
Neutral 100
#FFFFFF

Logos

SOUTHWORKS_Logo_Primary

Primary Logo

To be used in the majority of cases
SOUTHWORKS MER Logo Tagline

Primary Logo & Tagline

To be used as secondary
SOUTHWORKS Make Everything Right Seal

Primary Seal

To be used infrequently
SOUTHWORKS Logo SW Brandmark

Primary Brandmark

To be used infrequently

Typography

Rich Text

Heading H1 - Aa Bb Cc Dd

Heading 1 - 58px/1.276em

Heading H2 - Aa Bb Cc Dd

Heading 2 - 40px/1.400em

Heading H3 - Aa Bb Cc Dd

Heading 3 - 28px/1.500em

Heading H4 - Aa Bb Cc Dd

Heading 4 - 22px/1.455em
Heading H5 - Aa Bb Cc Dd
Heading 5 - 18px/1.333em
Heading H6 - Aa Bb Cc Dd
Heading 6 - 16px/1.375em

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus.

Paragraph Small - 15px/1.800em

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Paragraph Default - 18px/1.667em

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Paragraph Large - 24px/1.583em

Bold - Lorem ipsum dolor sit amet

Bold Text

Italic - Lorem ipsum dolor sit amet

Italic Text
“Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat commodo sed egestas.”
Block Quote
  • Lorem ipsum dolor sit amet, consectetur adipiscing elit.
  • Lorem ipsum dolor sit amet, consectetur.
  • Lorem ipsum dolor sit amet, consectetur adipiscing.
Bullet List
  1. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
  2. Lorem ipsum dolor sit amet, consectetur.
  3. Lorem ipsum dolor sit amet, consectetur adipiscing.
Numbered List
Odio facilisis mauris sit amet massa vitae tortor.
Figure and Figure Caption

Icons

Buttons

Small
Button Primary - Small
Default
Button Primary - Default
Large
Button Primary - Large
Small
Button Secondary - Small
Default
Button Secondary - Default
Large
Button Secondary - Large