Building a content workflow to keep up with on-demand trends, delivering a state-of-the-art video platform powered by AWS for Discovery.

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Customer Stories

Media giant streamlines streaming video, gets 6 million extra views

March 17, 2020

Picture this … you’re Discovery Inc., a massive American media company headquartered in New York City, but with offices around the world. 

·       Reaching more than 431million           homes across 29 network                     brands

·       Broadcasting in 170countries           and more than 33 languages

·       Creating 8,000 hours of original           content each year

·       Streaming 1,500 hours of live           sports per day

·       Reaching more than 431million homes across 29 network brands

·       Broadcasting in 170countries and more than 33 languages

·       Creating 8,000 hours of original content each year

·       Streaming 1,500 hours of live sports per day

But, your content workflow can’t keep up with on-demand video trends.

You have nearly 1,500 hours of linear and live content you’re broadcasting daily, but getting that content onto mobile devices is a hassle. Not to mention you have decades of old shows sitting in your archives that could be reaching new audiences and bringing in revenue. Here’s the problem:

·       You know you need a reliable video pipeline that can scale quickly, but you don’t know how to do that without sacrificing the high quality viewers demand.

·       You know you need to consolidate your hundreds of channels and thousands of videos into one workflow, but you don’t even know where to start.

·       You know you want to use Amazon Web Services, but you don’t have the staff — or a partner — you can trust to deliver all the features on your wish list.

·       You know you need a reliable           video pipeline that can scale           quickly, but you don’t know how         to do that without sacrificing the         high quality viewers demand.

·       You know you need to           consolidate your hundreds of          channels and thousands of           videos into one workflow, but you         don’t even know where to start.

·       You know you want to use           Amazon Web Services, but you         don’t have the staff — or a partner         — you can trust to deliver all the         features on your wish list.

So, you turn to SOUTHWORKS. 

This isn’t the first time we’ve worked with Amazon Web Services — or the biggest challenge we’ve seen — so we get right to work. Here’s what we do:

·       We own it: giving you a team of           seasoned AWS pros who know           the ins and outs of what AWS can           do and whorecommend the best           tools for the job. They then take a         look at your complicated system         and break it down into two         manageable parts: an asset         catalogue and an encoding         platform.

·       We bring it: using AWS Cloud and           a suite of AWS Media Services,           we build a video delivery           platform designed around a           single workflow that can scale           quickly wherever and whenever           they are needed. We also build         a playback and fail-over console         to ensure that whatever a viewer         is watching, it won’t be disrupted.         We even add dashboards, so your         Digital Operations Teamscan         quickly see, respond to, and         resolve issues themselves.

·       We prove it: keeping you in the           loop every step of the way, so you           know exactly where we are in the           project and when to expect           delivery. The best part? We get         90+ live sports channels up and         running in just six months and         build an engaging and interactive         food-show app for 
        Food Network Kitchen — from idea         to launch —in just ten weeks.

·       We own it: giving you a team of seasoned AWS pros who know the ins and outs of what AWS can do and whorecommend the best tools for the job. They then take a look at your complicated system and break it down into two manageable parts: an asset catalogue and and encoding platform.

·       We bring it: using AWS Cloud and a suite of AWS Media Services, we build a video delivery platform designed around a single workflow that can scale quickly wherever and whenever they are needed. We also build a playback and fail-over console to ensure that whatever a viewer is watching, it won’t be disrupted. We even add dashboards, so your Digital Operations Teamscan quickly see, respond to, and resolve issues themselves.

·       We prove it: keeping you in the loop every step of the way, so you know exactly where we are in the project and when to expect delivery. The best part? We get 90+ live sports channels up and running in just six months and build an engaging and interactive food-show app for 
        Food Network Kitchen — from idea to launch —in just ten weeks.

Now, you’ve got a state-of-the-art video platform powered by AWS. 

In the first month, your new sports app gets more than six million views. It’s been so successful that you’re planning on using it to stream every game of the upcoming Olympics — and45 of the channels will be in ultra-high-definition. You’re now also able to:

·       Add channels on the fly. So if you need another cloud channel, you can get it set up in just thirty-minutes.

·       Automatically convert live TV to VOD. Instead of your staff spending hours manually converting files, they now have an automated solution that does it in minutes.

·       Create more interactive media. In one new food show, viewers can use Alexa to ask chefs questions and get answers in realtime.

·       Add channels on the fly. So if         you need another cloud channel,         you can get it set up in just         thirty-minutes.

·       Automatically convert live TV to           VOD. Instead of your staff         spending hours manually         converting files, they now have an         automated solution that does it in         minutes.

·       Create more interactive media. In         one new food show, viewers can         use Alexa to ask chefs questions         and get answers in realtime.

And thanks to the AWS tech stack, this is just the beginning. That’s what happens when you Make Everything Right™

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Johnny Halife
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Johnny Halife

1 min read

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